Service

Amazon PPC and advertising

Amazon is increasingly pay-to-play. Advertising buys the visibility you need while your organic ranking builds. I build and run your campaigns so the budget goes to the traffic that actually sells.

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The work

Spend that goes to traffic that sells

I build and run your advertising across Sponsored Products, Sponsored Brands and Sponsored Display. That covers setup, campaign structure, keyword work and the ongoing bid and budget management that keeps spend efficient.

Advertising doesn't run in isolation. I coordinate it with your organic rankings so paid and organic sales pull in the same direction and TACoS stays under control over time.

Deliverables

What you get

Campaign structure and setup of Sponsored Products and Sponsored Brands
Ongoing bid and budget management
Search term analysis and negative keywords
Monthly reporting on ACoS, TACoS and profitability
Coordination between advertising and organic ranking

Part of the full account

Amazon PPC is one part of the full Amazon Account Management I run. Advertising works best when listings and daily operations are handled alongside it.

Amazon Account Management Pricing

Shall I look at your ad spend?

Write to me and I will come back with a concrete assessment of where the budget is being wasted. I am the one who answers.

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